Profit

The Fair Market Wage — Why Most Owners Are Underpaid

Greg Forzani / February 20, 2026
The Fair Market Wage — Why Most Owners Are Underpaid

The fair market wage concept is the single most important number in your business.

If you replaced yourself with a hired manager, what would you have to pay them? Now subtract that from your take-home. The result is your real profit.

Most owners never do this math. They look at their bank account and call it profit. But that's not profit — that's your salary plus your profit mixed together. When you go to sell, a buyer will pull the two apart immediately, and what's left after your fair market wage is the only number that matters.

## Why this breaks businesses

We see it constantly: a business owner pulls $250k out of a business that makes $100k in real profit. They think they're doing well. Then they try to sell and discover the business is barely worth the assets.

## The fix

Calculate your fair market wage first. Then calculate your real profit. Then run the business like the two are separate — because they are.