Why Do Great Business Coaches Lose Clients?
Look, I have a feeling if you are here, it is because you genuinely care about helping people. You are not looking for a get-rich-quick scheme. You want to actually make a difference in the lives of business owners.
But here is the problem most coaches face: your clients leave. Not because you are bad at what you do. But because the tools you have been given do not solve the actual problem.
If You Are Still Reading...
You have probably experienced the churn problem firsthand. You sign a client, do great work, and then 90 days later you get that email: "We are going to pause coaching for a bit."
It is not your fault. You were not given the tools to fix the actual problem. Most coaching programs teach you how to motivate people. But motivation fades. What sticks is when a business owner sees their real numbers for the first time and realizes they have been paying themselves less than minimum wage.
That is a wake-up call no motivational speech can match.
Here is what most coaches are taught vs. what clients actually need:
What Coaches Are Taught
- Vision boards and goal setting
- Accountability check-ins
- Mindset and motivation
- Generic business strategies
- High-level revenue targets
What Clients Actually Need
- Real financial analysis (fair market wage)
- Operational systems that produce profit
- Hiring and people frameworks
- Mathematical proof of where money is leaking
- 90-day measurable results
Or Maybe You Are Just Starting Out
Maybe you have not coached a single client yet. Maybe you sold your business, retired early, and realized you want to help other owners avoid the mistakes you made.
That is exactly why we built this curriculum. You do not need years of coaching experience. You need a system that works. We provide the system, the tools, and the training. You bring the drive and the willingness to learn.
We Are Not Gurus.
Greg Forzani and Dennis Taekema have been coaching business owners since 2012. Between them, they have worked with hundreds of businesses across every industry you can think of: construction, trades, retail, professional services, franchises, veterinary clinics, restaurants, and more.
We focus on the foundation first. Before we talk about growing revenue, we make sure the owner is paying themselves a fair market wage and the business is actually profitable. Not "revenue profitable." Actually profitable.
Our average client stays with us for about 5 years. In a coaching industry where 90-day churn is the norm, that tells you everything you need to know about whether the system works.
Why We Are Licensing
of businesses eventually close or go bankrupt. The coaching industry is exploding, but the problem is getting worse, not better.
If we want to actually fix this problem, we need more coaches using systems that work. Not more motivational speakers. Not more generic consultants. More coaches with real tools that produce real, measurable results.
We are starting small. Being selective. We want coaches who care about the mission as much as we do.
Imagine Your Practice Looking Like This
Within 90 days, your clients see measurable profit improvements. By 6 months, they are paying themselves a fair market wage. By a year, they are referring you to everyone they know.
Your clients stay because the system works. They see real results in their bank account, not just in their mindset. And when clients stay for years instead of months, everything about your practice changes.
The Three Pillars
Everything in the curriculum builds on this framework.
Predictable Profit
- Operational numbers that actually tell you what is happening
- Margin analysis and pricing strategies
- Fair market wage calculation
- Fix the leaks before trying to fill the bucket
- 90-day results that keep clients engaged
Systems That Protect Profit
- Service delivery systems
- Organizational chart design
- Process documentation frameworks
- Checklists and accountability tools
- Quality control systems
People Who Follow Systems
- Hiring systems that attract the right people
- Training programs that actually work
- Culture building frameworks
- Performance management tools
- Retention strategies
Cumulative Success Rate
Our definition of success: a business owner pays themselves a fair market wage PLUS makes a healthy net profit. 94% of our clients achieve this. That means your clients stick around for years, refer you to everyone they know, and you stop hunting for new business.
What You Are Actually Getting
The Curriculum
A complete, step-by-step coaching system with hundreds of tools, templates, and frameworks.
- Profit Foundation tools
- Systems & Processes frameworks
- People & Hiring templates
- Marketing, Sales, and Scaling tools
- Online platform access for you and your clients
Ongoing Support & Community
You are never on your own. The support continues long after training.
- Weekly virtual Q&A with Greg and Dennis
- Private community of licensed coaches
- Marketing content and assets
- Podcast guest consideration
- Listed on the Forzani Business Education website
- Conference access
Application Process
Fill Out Application
Takes about 5 minutes. We just want to understand your background and what you are looking for.
We Review
Give us 2-3 business days. We read every application personally.
Schedule a Conversation
30-45 minutes. No pressure. Just an honest conversation about whether this is a fit.
If It Is a Fit, Talk Next Steps
We will walk you through the investment, the timeline, and what to expect.
Attend Training in Arizona
8 days of hands-on, immersive training. You leave ready to coach.
Start Using It With Clients
You will have the tools, the system, and the support to start producing results immediately.
Curious about the investment?
Apply for the Next Training GroupReady to Stop Losing Clients Every 90 Days?
Apply for the next training group. We review every application personally, and we will schedule a conversation to see if this is the right fit.
Apply for the Next Training Group